What makes a good music video?

• good narrative
• interesting editing e.g. split screen
• well planned out setting- relationship with lyrics?
• links between the music and lyrics/visuals
• contrast in filters used (if appropriate) e.g. colour to black and white
• variety of shots to stop it being monotonous
• artist emotion matching that which the lyrics portray- e.g. sad or rage
• high angle or low angle shots depending on whether the artist is confident or vulnerable
• lighting and editing linking with the tone of the song
• a variety of different locations, however with similar themes (if appropriate)
• variety of costumes, different costume to make lead singer stand out?
• something that will make it memorable/different to anything that has been done before