A good music video has...
- a good storyline/ narrative
-different editing techniques e.g. splitscreen, hyper contrast
-lyrics being represented in the video
-varied shot types and angles so that it is not dull to watch.
-artist expression and interpretations of the music and lyrics in the video
-uses different locations to make split screens more effective aswell as good use of props
-a unique selling point so it is remembered and makes it unique form other music videos
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