Madonna

We looked at 3 music videos from the artist Madonna. One from the start of her career (Papa don't preach) , one from the 90's (frozen) and one reasonably recent one (4minutes)

Papa don't preach definitely shows the conventions of a Pop video, it has a story line has dancing and focus's on the artist. this was a very popular style of music from the time it was produced. This was one of her first songs which shows her place in society due to her age/ gender. Madonna is shown as a young girl aswell as a sexual object. Also Madonna is represented as needing to grow up seeing as she is pregnant at a young age and has made the mistake many teenagers wish not to have made.
Frozen her genre has changed in this video she has moved from pop princess to having a gothic edge. instead of having a narrative this video is more abstract and dominant colour is black rather then happy colours.
4minutes again changes the genre of her singing and her video she is trying to keep up with trends as time changes. she tries to act like a hip young artist even though she is an older artist. she uses a popular artist to make her video more appealing and to target a wider audience. This video also makes her try to make her look younger my her costume which is very revealing and by moving to a new genre again R&B. She tries to mimic the dance moves of the younger Justin Timberlake which further proves that she is trying to be younger.